Find The 5 Best Email Outreach Tools (Mailshake, SendPulse, Bouncer And More)

What is email outreach?

According to Backlinko, email outreach is the process of getting in touch with other people via email. The goal of email outreach can be to promote a piece of content, request backlinks, or offer collaboration. Though it is the oldest version of internet marketing email marketing is still effective according to most sources.

Why is email outreach important?

Email outreach lets you build relationships within your industry. These relationships can pave the way to finding content partners, sharing valuable pieces of information, guest blogging opportunities, etc. Outreach can be a way to get press coverage. If you are using it in the right way email outreach can be your best marketing channel. According to constantcontact.com, Email marketing has a return on investment (ROI) of $36 for every $1 spent.

It helps grow your business fast as emails are available in every part of the world on all digital gadgets. Email marketing can also generate 5 times more leads than social media marketing. Time-saving automation, unlimited personalization opportunities, and a huge mobile audience are some other pros of email outreach.

Effective Email Outreach

To get the most out of your outreach emails you need to know the best practices. Doing the right things can increase the conversion rate dramatically. Let's talk about the best practices that you need to keep in mind:

Personalization:

To personalize your email outreach, first, you need to understand your audience. Segmenting your audience comes next. Remember to personalize your subject line as it is the first thing your prospects will notice about your email. Creating the best subject line is your way to make sure that your audience will open the email. Personalizing your emails using visuals is the latest personalization practice you need to know about.

Research:

Researching your email audience gives you greater insight. In this process you may look at LinkedIn Activity, Current position and company, Examples of work or projects, Company website, Personal website, etc. This will show the thoughtful time you spent researching them – your efforts will be appreciated.

Be specific:

A successful email is brief yet easily understandable. The reader should easily get the message you want to convey. the more concise and specific you are in your email, the more likely you are to get a good response. Don’t beat around the bush or be wishy-washy; just tell the blogger what you’d like from them and what you’re offering in return.

Use an email outreach tool:

Using a suitable email outreach tool is another important part that most often we ignore. Outreach tools can save you time and help you scale. Each tool will help you get better in your email outreach, even if you’re starting your outreach journey or just exploring some new tools.

Email Outreach Tools

Here are the most effective and user-friendly email outreach tools to try

SendPulse

SendPulse is a cloud-based marketing solution that allows users to manage email, text messaging, and push notifications through a single platform. It is suitable for small and midsize businesses. You can insert data that was loaded to the Mailing List only. It may be information on the recipient's name, post, customer discount number, etc. that is placed in the corresponding columns of the mailing list. SendPulse is free for up to 1500 emails to 500 subscribers a month. Premium pricing starts at $6.40/month.

Mailshake

Mailshake is one of the most effective tools for cold emails. In fact, Cold Email Academy by Mailshake consists of 13 lessons that cover everything you need to know to take your cold email to the next level. This tool lets you send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard. Mailshake pricing starts at $58 per month including AI email writing with SHAKEspeare, 5k recipients per campaign, Email template management, and more.

Salesforce

Salesforce is a business management software. It provides customer relationship management solutions and brings companies and customers together with advanced features like marketing automation, analytics, and application development. With its robust set of features, Salesforce helps business executives and entrepreneurs to make better decisions. It can also analyze the performance of the business and help grow a business in the right direction.

Bouncer

Bouncer is an email verification solution that helps businesses verify and validate the email addresses of recipients across marketing campaigns. It lets you quickly validate individual or bulk emails to improve their deliverability. Bouncer is a SaaS e-mail verification, and deliverability platform trusted by thousands of companies from 6 continents. The platform was founded in 2017 with a simple mission to improve Human 2 Human e-mail communication and help people to get and stay connected via the e-mail channel.

Klenty

Klenty is an intent-based sales engagement platform that helps sales teams personalize their outreach based on intent, automate repetitive tasks and build an intelligent, repeatable sales strategy. Reach out across multiple channels. The Sales Engagement Platform is on a mission to build software that makes salespeople unstoppable. The tool automatically detects and sorts replies, bounces, and irrelevant messages, so that your sales managers don’t have to waste time checking every email received.

Choosing the best tool for you

Choosing the best tool for your email marketing is important. Below is a checklist you can use to decide which is the best option for you

Features to look at:

Email tracking.

Link tracking.

Email scheduling.

Real-time notification alert.

Report and analytics.

Automated email sequencing.

Integration with CRM.

Use a tool that can measure your email activity. With this, you’ll be able to study different important metrics of your email activity, including your most productive time, and average response time. You can also find your top senders and recipients. Establish company guidelines on email tracking practices. Technology like email tracking can be used to improve the customer experience, but it must be used responsibly.

Conclusion

Email Outreach Tools will help you maximize your email marketing campaigns. We have discussed the most important part of your email outreach, cold emails, and tools for email marketing. You can bookmark this page and save time on planning your email marketing campaigns. Thanks for reading.