Top 5 Mixpanel Alternatives

About Mixpanel

Mixpanel is a user interaction analysis tool for internet-connected products. Suhail Doshi and Tim Trefren founded Mixpanel in 2009. It is a leading user analytics software that provides Real-Time Cohort Analysis, Instant Insights, Reports on your user behavior, and Trends. According to the SaaS provider, it has over 6000 paying customers. It is easy to create reports with It without any prior experience of training. Mixpanel answers around 81 million product questions every year.

Mixpanel focuses on event tracking. It helps companies to enhance product engagement and retain customers. Mixpanel is a great option for start-ups as it offers useful free plans. It has advanced features like A/B testing, messages and experiments, funnel visualizations, and more. Mixpanel is easy to learn and use. Mixpanel is free for tracking 1,00,000 users monthly. Premium plans start at $25 per month.

5 Mixpanel Alternatives

Mixpanel helps digital product owners to make better decisions with precise information. It brings the customer behavior insight in a simple dashboard so that creators and developers can better understand the customer's needs and choices. There are other tools with similar features. Here we have listed the best Mixpanel alternatives with their best features, functionalities, and pricing. Let us take a look at the list.

1. Pendo

Pendo is a product analytics software. It helps software companies in developing and designing products. It shows advanced and detailed information about all your key performance indicators. Pendo collected data from more than 167 million end-users, totaling more than 1 trillion user events. It has over 1000 customers. Pendo creates and shows a complete report on your customers. It shows the Number of Clicks, Number of Visitors, Number of Accounts, and more. Pendo helps organizations understand whether the products and features they're building are being used and if so, by whom. Pendo allows you to measure stickiness in two ways: the percentage of users who return daily, and the percentage of users who return weekly. Pendo starts free with Up to 1,000 monthly active users. 1 Web app key and more.

2. Heap

Heap is a digital insights platform and web analytics tool. It helps you capture and measure every user action on your website or mobile app including clicks, taps, swipes, page views, form submissions, and more. It delivers a complete, cross-device view of your users. Heap enables granular insight into every step of the customer journey, giving product and marketing teams the power to build exceptional digital experiences that convert and retain users. Over 6,000 companies use this tool in eCommerce, SaaS, fintech, retail, media, and more. Heap starts free with Up to 10k sessions per month for a single project, Data Dictionary, Standard analysis, and more. Premium pricing starts at $3,600 per year.

3. Adobe Analytics

Adobe Analytics is a solution for applying real-time analytics and detailed segmentation across all of your marketing channels. It puts data into customizable visualizations that drive better marketing decisions. It enables data across all Adobe clouds. Adobe Analytics Cloud combines Adobe Audience Manager and Adobe Analytics to capture, aggregate, rationalize and understand vast amounts of disparate data and then translate that data into singular customer profiles. This product is very well suited for a professional company where you can easily perform data analysis, mix matches from anywhere in the customer journey with you. Adobe Analytics has no free version and can cost more than $100,000 a year, depending on how many hits you have.

4. SessionCam

SessionCam is an intelligent assistant that understands customer behavior. It is another great alternative to Mixpanel. It allows you to visualize customer behavior by watching real users interact with your website. This shows mouse movement, page scrolling, form-based data entry, and mobile gestures in the context of the actual web page design and content for that session. The conversion funnel provides the analysis of customer journey across the website and identifies the pages where maximum users drop-off. This session replay, heat-mapping, and conversion funnel technology enable users to optimize their online user experience and significantly increase conversion rates. SessionCam priing start at $50 per month.

5. MoEngage

MoEngage is a solution with customer analytics, automated cross-channel engagement, and AI-driven personalization. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. With AI-powered automation and optimization, brands can analyze audience behavior, segment the right audiences, and engage consumers with personalized communication at every touchpoint across their lifecycle. It helps you delight your customers and retain them for longer. Marketers and product owners can use MoEngage to maintain customer profiles, segment them into relevant groups, and then engage them with personalized campaigns across channels. MoEngage starts free. Premium pricing starts at $999.00 per month.

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