Top 5 Marketo Alternatives

About Marketo

Marketo is a leading marketing software. Phil Fernandez, Jon Miller, and David Morandi founded Marketo in In 2006. It provides business-related services like lead management, email marketing, consumer marketing, customer base marketing, and more. Marketo also helps organizations automate and measure marketing engagement, tasks, and workflows. Marketo has a 21.56% market share in the Marketing Automation Software market.

Marketo offers a simple and easy-to-use marketing suite for its users. It can integrate with other business suits like Salesforce and brings the best analytics for you. It provides a clear insight into your business that helps you create and plan better marketing strategies. Marketo is a premium service. Marketo pricing starts at $895 per month.

5 Marketo Alternatives

Adobe Marketo Engage helps marketing teams in their marketing journey to achieve growth in sales. It is a kind of SaaS that helps businesses to grow and track growth with numbers with analytics. There is a lot of other software like Marketo. Here we have listed the best Marketo alternatives with their features, functionalities, and pricing. Let us take a look at the list.

1. HubSpot

HubSpot offers a full platform of marketing, sales, customer service, and CRM software. It’s best for all scaling businesses and any team including marketing, sales, customer service, and others. It offers a free forever plan that lets you experiment with powerful CRM features of the solution without any expense. HubSpot CRM integrates with other marketing apps, which can be helpful for many small business owners. It has additional features like automation, lead generation and targeting, analytics and reporting, email templates, and more. Premium plans for Hubspot CRM start at $45 per month with 1,000 marketing contacts and more. Hubspot starts free. Premium plans start at $45 per month.

2. Pardot

Pardot is a marketing automation solution that helps companies create meaningful connections, generate more pipelines, and empower sales to close more deals. It allows you to distinguish who is most interesting to you (lead grading) and who is most interested in your products (lead scoring). This allows you with sales efficiency as well as deep customer insight. It lets you track campaign performance with customizable dashboards to better understand which programs are working, how your two teams are contributing to success, and what needs to be done to crush your revenue goals again and again. Pardot starts with $1,250 for up to 10,000 contacts.

3. Sendinblue

Sendinblue is the smartest and most intuitive platform for growing businesses. The more you use your email marketing tool, the more you'll need to rely on automation. And Sendinblue offers a variety of templated automation flows, based on your goals. With SendInBlue, you can have a wide variety of integrations, unlimited contacts to upload, even sales CRM and SMS sending, as well as transactional emails. It has a sleek, mobile-friendly email builder, with a lot of high-quality, templates, and offers segmentation, behavioral targeting, remarketing audiences. Sendinblue automation system is a little more advanced, allowing you to A/B test several components. Sendinblue free plan can send Up to 300 emails per day. Premium plans start at $25 per month that can send 10,000 emails per month.

4. ShipStation

ShipStation is a web-based eCommerce shipping platform. It provides tools to manage your shipping, track your processes, and use powerful automation to minimize manual work. It was founded in 2011. It has features like monitoring and managing shipping, different types of integration tools, reporting tools, and more. It can simplify and automate various parts of a business. Over 1500 businesses use Shipsation to manage their shipping. It can integrate with important platforms like Shopify. It can calculate the shipping rate and automate the ordering process. Shipstatiton has partnered in over 20 countries including Amazon, eBay, Etsy, WooCommerce, Magento. Shipstation is best for businesses that are looking for a label printing solution for their shopping carts. ShipStation premium plans start at $9 per month.

5. Insightly

Insightly CRM is a visually attractive and functionally intuitive customer relationship management solution. It provides customer relationship management (CRM) and project management software for businesses across a variety of industries such as manufacturing, consulting, health and wellness, media, and others. You can quickly search, track, and manage millions of distinct products and services right inside the Insightly platform Insightly. It allows embedded forms that help to engage better with the audience and allows people to download content that would further improve content reach. Insightly CRM is fully automated and customizable. Insightly has a forever-free plan for up to two users. Premium plans start at $29 per month.

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