14 Best Mailchimp Alternatives (Freemium)

About Mailchimp

Mailchimp is a marketing automation platform and email marketing service. It helps to engage your customers and boost your business. Mailchimp provides sophisticated tools to reach the right people, create better content, take action with insights, automate your marketing business, and more. Mailchimp has over 12 million active users with around 8,00,000 paying customers. Mailchimp starts free with 2,000 contacts per month and 1-step automation. Premium subscriptions start at $9.99 per month.

Mailchimp has over 605 market share of the email marketing industry. User-friendly UI, a bunch of intuitive automation features, mail tracking, effective and beautiful email templates are the biggest reasons behind its popularity. Mailchimp sends around a billion emails a day. It uses advanced features to identify the best possible customers for you. Mailchimp helps you to get started with email marketing with Guides and Tutorials.

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Mailchimp does the work of email marketing for many services and businesses perfectly. But they are not the only option to choose. There are many other free and paid email marketing services you can try. Here we have brought the best Mailchimp alternatives together. We will talk about the best features, functionalities, unique selling points, and pricing of these mail marketing services similar to Mailchimp. Let us take a look at them.

1. Mailjet (Best For Email Tracking)

Mailjet is an easy-to-use all-in-one e-mail platform. Through Mailjet, you can use real-time analytics to track and trace your mailing lists and how your users respond to your emails. is a cloud-based email delivery and tracking system which allows users to send marketing emails and transactional emails. Mailjet also offers a fairly large number of email templates, even though their templates are branded, when it comes to the free plan. MailJet’s free plan can send 6,000 emails per month (200 every day). Premium plans start with the $15 per month Essential plan.

2. MailerLite (Best For Email Templates)

MailerLite is a marketing tool that makes it super easy to design beautiful newsletters and set up automated e-commerce campaigns to help you grow your business. It also helps you to create free landing pages and pop-ups to help you grow subscribers, features new products, and sell more. MailerLite is simple and easy to use, has one of the best sets of email newsletter templates. It offers segmentation, A/B testing, an easy-to-use email builder and landing page builder, automated workflows, and more. It comes with powerful email automation, segmentation, and personalization features that allow you to target the right users at the right time. MailerLite plan lets you send 12,000 emails per month. Premium plans start at $10 per month.

3. HubSpot (Best For Automation)

HubSpot's free email hosting tool allows marketers to easily create beautiful, personalized marketing emails. Powerful features, without the price tag. You could say it has email services like Mailchimp’s. HubSpot Email Marketing uses marketing automation and personalization data from their advanced CRM which helps you deliver the most personalized user experience to boost sales and conversions. HubSpot’s free plan includes 2,000 emails per month and unlimited subscribers. You can create 25 static lists and 5 smart lists. HubSpot premium email marketing tool pricing starts at $25.

4. Moosend (Best For Teams)

Moosend is an email marketing software and marketing automation platform. With Moosend, you get unlimited customer segmentation with any variant you could think of, even as a free user. Moosend is on average 30% cheaper than Mailchimp, making it the most affordable and value-for-money Mailchimp alternative. It is also a landing page builder, eCommerce integrations, and marketing automation workflows. They also include a good selection of responsive templates and advanced segmentation. Like Mailchimp, you can pay as you go, but Moosend will cost you significantly less. As earlier mentioned it Moonsend starts free. Premium plans start at $8 per month for 5 team members.

5. Sendinblue (Best For A/B Testing)

Sendinblue is the smartest and most intuitive platform for growing businesses. The more you use your email marketing tool, the more you'll need to rely on automation. And Sendinblue offers a variety of templated automation flows, based on your goals. With SendInBlue, you can have a wide variety of integrations, unlimited contacts to upload, even sales CRM and SMS sending, as well as transactional emails. It has a sleek, mobile-friendly email builder, with a lot of high-quality, templates, and offers segmentation, behavioral targeting, remarketing audiences. Sendinblue is cheaper than MailChimp. Their automation system is a little more advanced, allowing you to A/B test several components. Sendinblue free plan can send Up to 300 emails per day. Premium plans start at $25 per month that can send 10,000 emails per month.

More Mailchimp Alternatives

  • 6. Zoho Campaigns
  • 7. DotDigital
  • 8. GetResponse
  • 9. Sender
  • 10. AWeber
  • 11. SendPulse
  • 12. Omnisend
  • 13. ConvertKit
  • 14. Drip
  • Thanks for reading.