Top 5 Google Analytics Alternatives

About Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Google Analytics is the most widely used web analytics service on the web. Google launched the service on November 14, 2005. Google Analytics can track website activity such as session duration, pages per session, bounce rate, etc. of individuals using the site, along with the information on the source of the traffic. Around 35 Million million sites use the Google Analytics tool to track performance. Most high-performance websites use Google Analytics.

Google Analytics gives you an insight into the users of your website. It lets you know their geology, behavior, user experience as well as the total position of your website. Google Analytics is easy to use, simple to understand and presents a variety of data sets on your users. It helps you plan your content, the developments it needs, what channels are bringing you the highest number of users, and more. You need to connect your website or app with Google Analytics to start to get insights. Google Analytics is free.

5 Google Analytics Alternatives

Google analytics provides the best insight on your websites visitors. It has everything you need to manage your website. There are many other alternatives to Google Analytics that you might look at. Here we have listed the best Google Analytics Alternatives with all their best features, functionalities, and pricing. Let us jump into the list now.

1. Matomo (Freemium)

Matomo is a free and open-source web analytics application. It is one of the best Google Analytics alternatives. It provides detailed reports on your website and its visitors, including the search engines and keywords they used, the language they speak, which pages they like, the files they download and so much more. Matomo has features like include common site analytics, such as goals and campaigns, video and audio analytics, keyword tracking, A/B testing, and online form audits. Matomo is simple and makes it very easy to manage from a small number of websites and users to hundreds of websites and thousands of users. This is open-source software that can be downloaded and easily installed on your web server. It is even intuitive for users that don’t have developing skills. Matomo starts free. Premium plans start at $29 per month.

2. Heap (Freemium)

Heap is the only solution that shows you every action by every user on your product or site, then provides direction on improvements that will most impact your business. Heap collects all the data on your customers - automatically. What they click. Where they go. What they do, even when you’re not looking. All without the need for engineers. It focuses you on opportunities in your digital experience that most impact your business. Eliminate friction, delight your customers, and accelerate revenue. Heap is fast to set up and automatically tracks all user interactions. It also offers retroactive analytics when you want to investigate the impact of a change on your site or app. It even offers Report Alerts on "micro trends" that are developing, keying you into unexpected issues early on. Heap starts free. It has customizable premium plans for business.

3. MixPanel (Freemium)

Mixpanel is a tool to analyze users' interactions with your Internet-connected product. It lets you analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product. Mixpanel uses an event-based system that connects each interaction with individual users. Marketing and sales teams of product-based companies (including virtual products) use Mixpanel to improve their sales funnel with a mix of A/B testing, event-tracking, and user behavior analytics. Mixpanel lets you dive deep into user behavior. Mixpanel also allows you to segment down intuitively so that you can easily uncover valuable insights. MixPanel starts free. Premium plans start at $25 per month.

4. FoxMetrics (Freemium)

FoxMetrics is another analytics software that operates similarly to Google Analytics. It has features like customization, white-label widgets for running feedback surveys, building email mailing lists, and firing Exit-Intent pop-ups with tailored marketing messages. FoxMetrics brings reports covering sessions, users, page views, custom events, and more. FoxMetrics stores your raw data in a “data warehouse” that you have access to, with the ability to generate reports via SQL. FoxMetrics takes web analytics to another level, allowing you to create custom data models so that you can take your analysis farther than Google Analytics. FoxMetrics starts Free with up to 100K actions a month. Premium plans start at $299 per month.

5. Woopra (Freemium)

Woopra is a real-time customer analytics service used by sales, service, and marketing teams. It is an amazing tool to grow your business website. Woopra offers analytics with custom tracking capabilities. It focuses on four main categories of data: people, journeys, trends, and retention. The idea is to understand user actions to define their customer journey across multiple touchpoints so that you can increase engagement and retention. The tool watches customers as they navigate the customer journey via data-driven analytics. This makes it easier to track and connect data across multiple properties and platforms seamlessly. It has custom tracking capabilities and more than 50 integrations with products such as Salesforce, Google Ads, Google Drive, Hubspot, and Campaign Monitor. Woopra starts free with up to 500K actions per month. Premium plans start at $349 per month.

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